Where Ease Meets Confidence: Inside the EDEW Collection w/Terrell

In a world where women move through ten roles before noon, style has to keep up.

The Everyday Everywhere (EDEW) Collection was designed for real life...the moments that don’t wait for perfect lighting, a wardrobe change, or complicated outfits.

Today, we're sitting down with our Founder, Terrell, to talk about the inspiration, vision, and ease behind this new collection.

Q1: What sparked the idea behind The Everyday Everywhere (EDEW) Collection?

[Terrell]: Honestly? Real life. I wanted pieces that meet women exactly where they are — work, errands, dinner, school pickup, all of it. Clothes that feel good, look good, and don’t require a whole production to pull off. I kept thinking, “How can I make getting dressed easier, but still look fly?” That’s how EDEW was born.

Q2: How would you describe what makes this collection unique?

[Terrell]: EDEW is grounded in ease. Every piece was chosen to rotate, mix, match, and move with you. It’s not about chasing trends, it’s about confidence you can count on. The silhouettes are forgiving but flattering, and the textures hit that sweet spot between elevated and practical. You can dress it up or keep it simple, and either way, you’ll still look good and feel good.

Q3: What was the creative process when choosing fabrics, tones, and silhouettes?

[Terrell]: I paid attention to how women actually live. I wanted stretch where you need it, structure where it matters, and fabrics that don’t fight you throughout the day. The tones are soft for the most part with some statement hues, intentional, and easy to pair. We make getting dressed easy and this collection embodies that. Everything had to feel comfortable and look nice...not just on social media but in real life. 

Q4: How do you want women to feel when they wear the EDEW pieces?

[Terrell]: Confident. Comfortable within themselves. I want her to put it on and immediately move different — stand a little taller, breathe easier, show up fully. When your outfit just works, your energy shifts. And I want that for her. I always say: you can’t blame the clothes. These pieces are doing their part.

Q5: What gaps do you feel this collection fills in a woman’s everyday wardrobe?

[Terrell]: We have statement pieces, but sometimes you just need those “everyday” anchors...the knit, the pant, the top that goes with everything. When you’re not worrying about your clothes, you just move about your day differently. These pieces carry you through the day without getting in the way. EDEW fills in those in-between moments: when you want to look good but don’t feel like thinking too hard.

Q6: How does this collection connect to the larger TD story?

[Terrell]: TD has always been about making women feel dope without complication. EDEW continues that. It’s approachable, versatile, and rooted in authenticity — not gatekeeping, not aesthetics you can’t keep up with. It’s clothes that support your real life so you can show up as the fullest version of yourself, not a version curated for the internet.

Q7: What do you hope customers take away when they experience this collection?

[Terrell]: I hope they feel like it’s attainable — style they can actually live in. I want them to put these pieces on and feel good without "playing clothes" and trying on several outfits before settling for one she don't love. And I hope they see that confidence isn’t created by the clothes…the clothes just help you show what’s already there.

We hope you enjoyed this behind-the-scenes look into The Everyday Everywhere Collection, launching 11.14.25.

Join our VIP List below to get early access to the launch. Your everyday just got easier — and a whole lot more stylish.

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