Bye 2025 (Our Year-End Wrapped)

Happy New Year, y’all! I hope you walked into 2026 with peace, protection, and a little extra joy.

I wanted to start the year the same way I always do by thanking you. Because Terrell Dominick is more than clothes. It’s a community. It’s a story. It’s the kind of brand you build one day at a time, one customer at a time, one hard decision at a time.

So if you supported TD in 2025, whether you shopped, shared a post, replied to a text, forwarded an email, left a comment, or simply stayed connected, thank you. Truly. You helped keep this dream alive, and I don’t take that lightly.

And I’m not going to sugarcoat it… 2025 was heavy. I cried a lot this year. It was a tough one. But in the words of the late great James Brown, “I paid the cost to be the boss.” And this is what comes with the territory. Everything isn’t sunshine and fresh flowers. Sometimes it’s dirt and mud, and you just have to truck through it and keep on keeping on.

Before we run into everything waiting on us in 2026, I wanted to wrap up 2025 with you. Here’s what y’all loved, what surprised me, what didn’t hit like I thought it would, what's to come and what’s changing next.

What y’all made the favorites

Your top pieces of the year

The top pieces y’all went up for in 2025 were:

• The Denim Balloon Top

• The Everywhere Romper

• The Dean Denim Jacket

• The Lada Denim Top

It’s always interesting to see what you guys love because retail can be tricky. Even when you think you know, you’ll be surprised by what customers actually want. The things I’m convinced you’ll be head over heels for can be mild sellers, and the things I think y’all won't like will sell like crazy.

Fun fact, the Balloon Top did not sell when we first introduced it. I think we sold maybe 20-ish of them. But I loved her too much to give up, so I kept putting her in y’all face.

I also wondered if it was the color, so I trusted my gut and bet on cream. She sat around too, until I had a reel go viral on IG, something I literally threw together in my car using Ms. Tina Knowles’ voice from a Solange album. And the rest is history.

The one y’all ignored

The TD logo socks.

Listen… I loveeeee those socks and my kids do too, but they sat on that site - like nobody wanted socks.

Did y’all hurt my feelings? Yes.

Does watching my kids play sports in them and rep their mom make up for it? Also yes. 😂

A real talk moment about sales, pricing, and respect

I recently saw a post from Zakia of FBF about how constant sales can hurt small businesses and how it trains customers to see you as a discount store and not a business. It couldn’t be more true.

Sales can train people to wait, and over time it can start to devalue what you sell. Folks start thinking, “Well dang… you could’ve priced it like this from the beginning.” But the truth is, we be stretching ourselves. I ran a sale this year and made a fraction of what I actually paid to have the pieces made ... Like a very tiny fraction.

We ran a lot of sales in 2025, and honestly, it was an attempt to meet our customers where the economy is...we know folks are being drained right now. If not financially they are mentally (whoever voted these people in hate me real bad lol.)   But it also hurt us tremendously.

You know who lost customer's respect over time? Macy’s. Those constant red coupons trained everybody to devalue them, and it cheapened their brand. When customers expect discounts nonstop, it gets harder to design, produce, and carry the kind of quality we care about, because the math stops mathing.

Here’s my thing though. I don’t want pity purchases. I don’t want anybody shopping out of guilt. I want to earn your business with great pieces, great service, and consistency. If you don’t love something we do and feel it isn't worth your time or money that’s okay. We respect everyones decisions but we also have to respect ourselves and what we do. 

Feedback is a gift. We love it, we use it, and it helps us get better. This business is a baby that’s learning, and I’m learning right along with it.

That said, we do have one last blowout sale coming because we are MOVING!!!. Yes! you heard that right we are MOVING!!!!

We’re leaving our warehouse and moving our operation to our home for a few months and I legit just can't house all of our inventory there. It will be the biggest sale we've done EVER!! BUT also the last for a while!!

We’re moving back home to New Orleans

Yes… we’re moving back home.

I talk about New Orleans so much, everybody knows how much I love the city and the neighborhood I’m from, the 6th Ward specifically. I left for New Jersey after Katrina and never came back (to live) but coming back home was always in the plan.

Life happened. I fell in love with the East Coast and built a whole life there, three kids and a marriage and friends I am obsessed with so moving back became less and less of a priority. Then we somehow ended up in Denver, and baby… it’s not for me. More on that later.

But now we’re taking our talents back to the city that raised me, and we’ll be officially back in New Orleans in Summer 2026.

I have a big home renovation coming up, and I will be taking y’all on the journey. Please stay with me. It’s genuinely a passion of mine. I always say I wish I would’ve gone to school for architecture and design, but I’m dynamic enough to do multiple things. 

We even have a rental property that we will be DIY renovating too. Wish me and my husband luck, and pray he makes it out of this thing alive. 😅

Changes at TD

Going forward, you’ll see less frequent drops if any and more collection launches...collection launches are when we go deeper. We are striving to also expand on the pieces you actually love, and more intention and focus. 

For years we’ve done a mix of in-house design, outside customizations, and vetted wholesale pieces. 

And let’s be real about what that meant. Everyone was selling Terrell ideas, or being “inspired.” Manufacturers selling off my designs, using my customizations as their own, and other boutiques waiting to see what we drop and running to sell the exact same thing.

Do I blame anyone? No. I’m a beast at what I do, so I understand why people would want to cut and paste.

But it was harmful to my brand. My videos ended up on websites unauthorized. My image being used in ads. Customers being confused. Money being lost. My ideas being stolen and cheapened.

Fewer and deeper and more thoughtful drops won’t fully stop all of that. I mean Zara and Steve Madden have built empires off other people’s ideas. But hopefully it helps us control our narrative better and build a deeper rapport with you all..

Dates to know so you can plan

Mini Drop: January 16th

We have a mini drop tomorrow, January 16th. We didn’t buy a lot for this one because we’re moving, but it’s still real cute and very TD. I wanted to give y’all something fresh before the next chapter kicks in.

Annual Sample Sale: January 30th

Our Annual Sample Sale is happening January 23rd. These are pieces we decided not to move forward with, but we still love. We also have a few archival pieces from when we first started TD, and plenty of the samples are one of one, so once they’re gone, they’re gone.

So that’s the real wrap on 2025. The wins, the lessons, the surprises, and the parts I had to grow through.

Thank you again for being here, for shopping, for believing in me, and for helping me keep TD alive through every season. As we step into 2026, I’m excited for what’s next, the move back home, the renovations, and a more focused Terrell Dominick that’s built to last.

Happy New Year (I know its late lol) and thank you all again!!